More and more consumers around the world are adopting and using technology in their shopping experiences. Faced with growing consumer demands and growing competitive pressures, retailers now favor store innovation. Many sellers have adopted multi-channel implementations that allow them to buy from mobile phones, the Internet and in the store, but they are not always provided to the buyer. The next step in this evolution is a multi-channel strategy that provides a seamless shopping experience on mobile channels, online and in stores.
In this report we will: – summarize the current state of retail development from multi-channel to multi-channel strategies; – distinguish multichannel strategy from multichannel strategy; – Describe the key effects of a multi-channel strategy on multi-channel strategies. Companies – Summarize technology tools for multi-channel experience and provide instructions on how to evaluate new multi-channel technologies. Imagine the role of point of sale systems for retail in a sales channel and in a broader multi-channel strategy.
For many years, merchants have been aware of the potential of turning purchases into a universal channel that allows them to offer a hassle-free shopping experience through mobile, online, and in-store channels. This is used in pos system for retail. Many sellers make efforts to offer this universal capacity to their customers, unfortunately, they still have experience close to multichannel, in which the purchase experience is not presented in a uniform way.
Nevertheless, the transition to truly comprehensive experience continues today and takes the form of a slow transition to a more visual, functional and connected approach at all points of contact with the brand. In this series of articles, we will examine why sellers should implement a multi-channel strategy and the methods used to achieve it. We will introduce this concept and find out why customers introduce innovations, both in the store and beyond. Stimulating evolution. This is the customer behind this evolution in the retail industry. More precisely, it is an evolution of customer expectations regarding their customer experience. Today, almost half (42%) of European customers would like access to mobile payment options in stores. These consumers integrate their mobile devices into their daily lives, they are constantly in touch, always on the move and are looking for ways to use technology in their purchases.
The data shows that many of them have already become experienced multi-channel customers, but they still want more: 45% of the European population believes that integrated omnidirectional experience has a significant impact on the brand name. Consumers use digital technology not only to buy goods, but also to search for stores, compare products and participate in loyalty programs. Another important use is product research. In particular, consumers prefer to research certain categories of products online before buying them at the store. In fact, half of all European searches are carried out on the Internet, but 62% of purchases are still made in traditional stores.
Note. Choosing the best pos system for retail is not easy. To do this, answer the question: what does pos stand for in retail. These trends underline the need to offer the ability to shop across all channels in order to remain competitive. Those who are not able to grow can lose customers because they will turn to competitors who meet their higher expectations. Recognizing this, merchants began the transition from multi-channel to multi-channel. The client, as they say, is always right. The well-designed omnidirectional strategy cannot be avoided, and in the next article we will go deeper into the trends and benefits to answer this question: what are the implications for your business?
Make no mistake: almost half (42%) of European buyers want to use mobile payments in the store, their motives are the speed of payment (71%), reduced waiting times (67%) and non-cash transactions (66%). They allow sales staff in the store to perform a variety of tasks: from decentralized business transactions (the so-called queues) to auxiliary sales. One of them is mobile payment, which allows customers to pay for goods and services directly from their mobile devices, rather than in cash, checks or other credit cards.